It's important to determine the overall cost—and not the price—of your product to the customer. The cost not only includes the price Business Email List of the item, but can also include factors such as the time it takes for the customer to get to the place where they buy the product. In this way, the cost can also include the benefits of the product for the Business Email List consumer or the lack of these . 3. Convenience The third C is convenience, which we can compare with the P of square in the strategy of the 4 Ps. However, we must Business Email List emphasize that they are very different elements.
Plaza simply refers to the place where the product is sold. On the other hand, convenience is a much more customer-oriented approach in Business Email List this marketing strategy. After analyzing the customer's habits, you should be able Business Email List to know if they buy online or in physical stores, as well as what they are willing to do to buy your product. The overall Business Email List cost of the product will determine, in part, its suitability for the target audience. The purpose is that access to the product is simple enough and with a good cost-benefit so that the Business Email List customer can buy it without difficulties.
Communication The fourth and last C is communication, which appears to replace the concept of promotion in the previous Business Email List strategy, despite being quite different. Communication is the key to marketing any business today. Without it, the 4 Cs of marketing would not be effective. Product promotion is used to influence or persuade Business Email List consumers with the goal of making them buy a product. Therefore, promotion can be, on many occasions, manipulative and ineffective. However, communication is again a Business Email List customer-oriented approach to accomplishing the task of selling products.